In case your algorithm didn't serve up these gems (we see you, mysterious feed gods), here's your monthly roundup of INBOUND content that got our community double-tapping, sharing, and sparking conversations. Check out what made waves this month!
MARCH 2025
INBOUND 2025 STAGES AND SPACES
We unveiled the first look at #INBOUND25’s 11 dynamic stages and spaces, including 4 brand-new additions created for different learning styles and connection opportunities. From the Main Stage to our new Braindates space for curated connections, each has been thoughtfully designed to enhance how our attendees learn, connect, and grow better.
💡 Why It Hit: Our audience craves INBOUND experiences that match their learning style and business objectives. This sneak peek gave our community the information they needed to start planning their limited edition INBOUND experience in San Francisco.
WHO RUNS INBOUND? GIRLS!
Our community shines because of the incredible women who make up 59% of INBOUND attendees, speakers, and leaders. This International Women's Day, we showcased the powerful moments, brilliant insights, and collaborative spirit these changemakers brought to last year's event.
💡 Why It Hit: Our community knows that diversity drives innovation. We celebrate women's contributions by showing the real people behind business transformation, reminding us that the best growth happens when everyone has a seat at the table.
FLYING FIRST-CLASS WITH INBOUND STARS
We reimagined an airplane seating chart featuring legendary INBOUND speakers like Oprah, Kara Swisher, and Ryan Reynolds, asking our community to choose their dream seat neighbor. This fun concept got so many responses as we all debated which INBOUND alum we’d most want to fly to San Francisco with.
💡 Why It Hit: Everyone loves fun, interactive content. This post created the perfect opportunity for engagement while celebrating the thought leaders that make INBOUND special.
LOADING: INBOUND SAN FRANCISCO TAKEOVER
For the first time, #INBOUND25 is taking over San Francisco. This post reimagined some iconic SF landmarks in our signature orange to build excitement for INBOUND's first-ever West Coast experience at the Moscone Center.
💡 Why It Hit: These eye-popping visuals had our community buzzing! West Coast followers are thrilled to finally have INBOUND in their backyard, while our East Coast regulars started planning their SF bucket list. The hype created the perfect excuse for everyone to finalize their INBOUND plans.
BOSTON MEETS BAY
Our HubSpot Boston locals got a hilarious head start on our San Francisco takeover, documenting their transformation from Dunkin'-dependent East Coasters to IPA-sipping, startup-pitching West Coast converts.
💡 Why It Hit: TThe authentic "we're all figuring this out together" vibe perfectly captured the excitement of bringing INBOUND to a new city. Plus, it gave our community a chance to see the humans behind the event (yes, we are real)!
WHAT THESE TOP POSTS SAY ABOUT OUR COMMUNITY
March's content shows us what the INBOUND community values most right now:
- Experiences matter! Our community is eager to plan their perfect INBOUND journey across our 2025 spaces and stages
- Representation drives innovation, and diverse perspectives are key to what makes INBOUND special
- Our limited-edition West Coast move is creating unprecedented excitement, bringing fresh energy to our INBOUND experience
- Authenticity resonates! Instead of following others, we’re all working to find our unique paths to growth.
Make sure you're following us across all platforms and keep an eye out for next month's roundup!
FEBRUARY 2025
MANIFESTING IN 2025
These 2025 vision boards from INBOUND legends sparked a wave of creativity in our community. As we all manifest our own 2025 goals, we’re dreaming big for #INBOUND25 this year.
💡 Why It Hit: Everyone loves a glimpse into how others plan their future, and inviting our community to share their own vision boards created a collaborative space where everyone could commit to their 2025 goals together.
AI TOOL ➡️ AI PARTNER
Atlassian's CMO Zeynep Inanoglu Ozdemir shared mind-blowing stats that prove AI isn't just changing marketers' workflows, it's revolutionizing their creative potential. Her framework for transforming AI into your creative collaborator had our community rethinking everything they thought they knew about AI.
💡 Why It Hit: At a time when everyone's trying to figure out where AI fits in their strategy, Ozdemir’s practical approach cuts through the noise with actionable insights.
NEW AI SERIES ALERT!
Our new content series kicked off this month with a deep dive into how HubSpot’s co-founder and CTO, Dharmesh Shah uses AI agents to power his workflow with Agent.ai. He broke down complex AI concepts into simple, practical applications that anyone could add to their productivity arsenal right away.
💡 Why It Hit: You asked, we listened. Our community wants to see real-world AI applications, and watching how Dharmesh actually integrates these tools into his daily workflow gave everyone that "I can do this too!" moment they've been waiting for.
THE HUNT FOR INBOUND'S 2025 SPEAKERS
We officially kicked off our search for #INBOUND25 speakers in February, calling for fresh perspectives and game-changing ideas. We invited our community to share their own expertise or nominate thought leaders to come to San Francisco and share insights that could shape the future of business.
💡 Why It Hit: Our call for speakers proved that our community wants to help create INBOUND from the ground up.
1,000 TRUE FANS > 1 MILLION FOLLOWERS
Jacqueline Snyder and Ramon Berrios shared creator partnership insights at their #INBOUND24 session. The hot take? A massive follower count isn't the flex you think it is. These founders broke down why having a thousand people who actually care about your content will take your business further than a million scrollers who barely remember your name.
💡 Why It Hit: Our community knows that followers come and go, but a ride-or-die audience stays with you. In 2025, we’re focusing our creator strategies to foster genuine connections that actually drive business results.
WHAT THESE TOP POSTS SAY ABOUT OUR COMMUNITY
February's content shows us what the INBOUND community values most right now:
- Vision and manifestation matter! We're collectively designing the future we want to see
- Real audience relationships outweigh superficial metrics, and quality connections drive meaningful results
- From speakers to content, we're building INBOUND 2025 together 🧡
Make sure you're following us across all platforms and keep an eye out for next month's roundup!
JANUARY 2025
THE BEST BUSINESS MOVE? TAKING THE RISK
One of Jay Schwedelson’s pandemic takeaways was that playing it safe makes you invisible. To survive the pandemic he redefined his business by leaning into discomfort and doubling down on humanity.
💡 Why It Hit: Being comfortable won’t make you memorable, but showing up with authenticity will.
THE 2025 MARKETING TRENDS YOU NEED TO KNOW
HubSpot’s latest research dropped and it was full of gold: 2025’s top marketing trends, based on insights from 1,400 marketers. The TL;DR? AI is evolving, but human strategy still runs the show.
💡 Why It Hit: If you're making 2025 marketing plans without this data, you’re already behind.
YOUR AI MARKETING MIGHT BE TRASH 🗑️
If your AI-generated marketing feels off, you’re not imagining it. Jay Schwedelson laid out the problem and the fix: AI might not be the culprit, but lifeless robotic content is.
💡 Why It Hit: Your competitive advantage isn’t in being perfect or churning out tons of content, it’s in being real.
THE THREE-STEP CHECK BEFORE YOUR BIG PRODUCT LAUNCH
Thinking about launching something new? @theproductboss dropped three must-dos before hitting go on a new product. If you're skipping these steps, you might be setting yourself up for failure.
💡 Why It Hit: The secret to a successful launch is having a rock-solid foundation before go-time.
THE INBOUND EXPERIENCE: DR. JJ PETERSON STYLE
Our community got to experience INBOUND 2024 through the eyes of marketing expert and podcast host, Dr. JJ Peterson (and got to see why it’s his “absolute favorite conference of the year”).
💡 Why It Hit: When a marketing pro calls INBOUND their favorite conference, you know it’s the place to be.
WHAT THESE TOP POSTS SAY ABOUT OUR COMMUNITY
January showed that our community is here to think bigger, take more risks, and stay ahead of what's next:
- Playing it safe is out and taking smart risks is how you stand out.
- The best strategies start with data (and we're here for the 2025 marketing trends).
- Behind every great product launch is a rock-solid game plan.
- INBOUND is more than just an event. It's an experience that transforms how you think, connect, and grow.
Make sure you're following us across all platforms and keep an eye out for next month's roundup!
DECEMBER 2024
EAT THE FROG
At #INBOUND24, Jay Schwedelson didn’t sugarcoat it: tackling our most dreaded task first sets the right tone for the day. Sometimes the best advice isn't what we want to hear, but what we need to (even if we're rolling our eyes while taking notes 🐸).
💡 Why It Hit: In a world of productivity hacks, we know that sometimes the best strategy is just doing the annoying thing first. Looks like frogs are on the menu this year!
STRANGE THINGS ARE HAPPENING (AGAIN)
The mysterious East Coast drones made their way to San Francisco this month to share an urgent message with our community: don’t wait to secure your #INBOUND25 tickets!
💡 Why It Hit: When viral, unexplained phenomena align with key INBOUND moments, our community knows better than to ignore the signs from above. Consider this your ground-level intel: Tier 2 VIP tickets are already taking flight. Don't wait for more aerial warnings—secure your #INBOUND25 VIP access before they’re gone.
INBOUND BESTIE GIFT GUIDE
Who knew #INBOUND24 networking would lead to holiday shopping list anxiety? Your INBOUND connections have evolved into gift-worthy friendships, and we're here for it.
💡 Why It Hit: From LinkedIn to IRL, when our biggest networking problem is too many genuine INBOUND connections, we know we’re doing something right.
2024 WRAPPED: INBOUND EDITION
#INBOUND24 Wrapped highlighted our community’s top-rated sessions this year and had everyone comparing their lists in the comments. These speakers gave the people what they wanted!
💡 Why It Hit: This post had us reminiscing on #INBOUND24 and even more excited to bring the community back together in San Francisco in 2025!
HOLDING SPACE FOR: OURSELVES
Dr. V Boykin challenged everything we thought we knew about productivity at #INBOUND24. The secret to success isn't working harder, it's working smarter by taking things off your plate that don’t belong. (BRB, adding this to our 2025 vision board.)
💡 Why It Hit: Sometimes we need a reminder that peak performance isn't about doing it all. Rather, it's about doing what matters, with the right support to make it happen.
WHAT THESE TOP POSTS SAY ABOUT OUR COMMUNITY
As we wrap up 2024, this month’s content told us what matters most:
- The best thought leadership skips the fluff and embraces uncomfortable truths
- INBOUND is where genuine connections are born
- Our community thrives by celebrating wins together
- We’re ready to own our impact in 2025!
Make sure you're following us across all platforms and keep an eye out for next month's roundup!
NOVEMBER 2024
BUZZWORD HOT TAKES
When we asked what business buzzwords need to go in 2025, our #INBOUND24 attendees came through with the hot takes! This video sparked some strong opinions about how we use our words (and yes, we're taking notes on which to retire 😉).
💡 Why It Hit: We're all tired of corporate speak that says nothing, and our community's passion for genuine, human communication showed up strong.
@inbound Looking for ways to create authentic, strategic content around AI in 2025? So were our #INBOUND24 attendees... but maybe just not in those words. What buzzword would you eliminate in 2025? Please circle back by EOD. #INBOUND24 #INBOUNDHotTakes @Troy Sandidge ♬ original sound - INBOUND
KEEPING IT REAL ABOUT STRESS
Most people say to avoid stress. Will Ahmed (CEO, WHOOP)? Not so much. His POV on embracing challenges to build resilience and recovery capacity got everyone reacting.
💡 Why It Hit: Ahmed showed us it’s not about enduring more stress, but rather figuring out how to manage and build better systems for handling it.
SF COUNTDOWN MODE: ACTIVATED
T-minus 10 months until we reunite in San Francisco! The photos of us reminiscing about #INBOUND24 besties had everyone thinking ahead to 2025’s west coast takeover.
💡 Why It Hit: INBOUND isn't just an event, it’s where core memories and lasting connections are made.
GRATITUDE CHECK-IN
Our heartfelt shoutout to the INBOUND community—from attendees and speakers to sponsors and staff—became one of our most engaged November posts. (No surprise there – this community is EVERYTHING!)
💡 Why It Hit: When we say we love our community, we mean it! This post captured the essence of what makes INBOUND special: passionate people coming together to learn, grow, and inspire each other.
WHAT THESE TOP POSTS SAY ABOUT OUR COMMUNITY
Looking at November's greatest hits, a few things become clear:
- Our community craves authenticity over perfection
- Leadership content hits different when it challenges the status quo
- Nothing beats the real connections made at INBOUND
- Gratitude is what builds real community
Make sure you're following us across all platforms and keep an eye out for next month's roundup!
OCTOBER 2024
TOP INBOUND TAKEAWAYS THAT HAD EVERYONE NODDING
Our most-engaged post broke down the key themes that dominated #INBOUND24 conversations on social media:
- Marketing in 2025: Work smarter, not harder
- Sales = experience, not just transactions
- AI as your creative wingman (not your replacement)
- Customer listening: from nice-to-have to must-have
- HubSpot's Breeze AI tools got everyone talking #FTW
💡 Why It Hit: These takeaways hit different because they're not just trends—they're the real work challenges our community is experiencing.
VISUAL NOTES GAVE MAXIMUM EFFORT
When @danidonovan dropped her sketch notes from Ryan Reynolds' closing session, it wasn't just note-taking—it was art. Key highlights captured included:
- "Marketing is magic"
- "Media is our modern digital water cooler"
- "Tell stories with danger & a bit of mischief" 😈
- "Nobody knows what they're doing"
CHALLENGING THE IMPOSSIBLE
The post that made everyone stop scrolling? Serena Williams dropping truth bombs about VC funding:
"Less than 2% of women were getting VC money? I thought it was a mistake."
Her shock turned into action, leading to her championing diversity in investing through Serena Ventures.
💡 Why It Hit: Sometimes it takes an "aha" moment to spark real change. Serena's candor and action-oriented response hit home.Enter some text...INBOUND25 FOMO ALREADY?
That carousel of joy-filled faces and moments from this year's event with the caption "First person on your share list has to go to #INBOUND25 with you" wasn't just nostalgic—it was awesome community building.
💡 Why It Hit: It tapped into both the fresh memories of connections made and the excitement of future ones to come.
HORROR MOVIE VS. REAL LIFE WORK VILLAINS
Our spooky season special asking "Who is your job's horror villain?" struck a chord. From "nightmare on content street" to "the curse of the endless ticket queue," it got everyone sharing their professional demons.
💡 Why It Hit: Sometimes you just need to laugh at the daily work challenges piling up. This post balanced relatability with entertainment—all in time for Halloween.Enter some text...Want to stay ahead in 2025? Subscribe to our email list for exclusive marketing, sales, and AI insights along with first dibs on all things INBOUND:
